Blog · field notes
Notes from building the agents.
Oz ships ideas as often as it ships code.
How we think about SEO in the age of LLM retrieval, what agents are actually good at, and the fieldwork behind every feature we ship.
ChatGPT ads are live. Your AEO foundation decides if they work.
OpenAI switched on ChatGPT ads in 2026. The brands that win the new surface will not be the ones who bought placement first - they will be the ones who built the organic citation foundation underneath it.
Citation engineering: how to get cited by ChatGPT, Perplexity, and AI Overviews
AI traffic converts 3-4x better than search. Most teams cannot tell you what their citation share is, why they're losing it, or what to do about it. Here's the citation engineering playbook.
Agentic marketing vs marketing automation: what actually changes
Marketing automation fires rules you wrote. Agentic marketing makes the decisions and ships the work. Here's what actually changes, what doesn't, and why the shift is happening now.
Why we're building Oz
Passionfruit spent years shipping $1B+ in organic revenue for clients. Oz is what we built to do it without the agency in the middle - Claude Code for marketers.