Blog · field notes
Notes from building the agents.
Oz ships ideas as often as it ships code.
How we think about SEO in the age of LLM retrieval, what agents are actually good at, and the fieldwork behind every feature we ship.
AI search & AEO
April 27, 2026
Citation engineering: how to get cited by ChatGPT, Perplexity, and AI Overviews
AI traffic converts 3-4x better than search. Most teams cannot tell you what their citation share is, why they're losing it, or what to do about it. Here's the citation engineering playbook.
Rishabh Chatterjee
Agentic marketing
April 21, 2026
Agentic marketing vs marketing automation: what actually changes
Marketing automation fires rules you wrote. Agentic marketing makes the decisions and ships the work. Here's what actually changes, what doesn't, and why the shift is happening now.
Rishabh Chatterjee
Field notes
April 17, 2026
Why we're building Oz
Passionfruit spent years shipping $1B+ in organic revenue for clients. Oz is what we built to do it without the agency in the middle - Claude Code for marketers.
Rishabh Chatterjee