Insights · data-first
Benchmarks, teardowns, SERP studies.
Oz publishes from inside the fleet.
Short, number-heavy pieces on what moved, what didn't, and what we learned running agents at scale. Every insight is sourced from live telemetry, not a survey.
- read →AEOApril 29, 2026
Query fan-out: why 68% of AI citations rank outside Google's top 10
Each AI prompt fans out to 8-30 retrieval sub-queries. 67.82% of cited URLs don't rank in Google's top 10 for either the main query or its fan-outs. Ranking for fan-outs is 49% more citation-likely than the main query.
- read →AEOApril 21, 2026
The SEO-AEO gap: why Google rankings no longer predict AI citations
Only 12% of URLs cited by ChatGPT, Perplexity, and Copilot rank in Google's top 10. Six 2025-2026 studies, 32M+ queries, and what the SEO-AEO gap means for your AEO program.